next generation training
coaching for athletes that are all-in
the team
Do you have what it takes to get to the elite level?
We are a team of athletes who aspire to be at the top of the podium. To do that, we use the most advanced coaching techniques in existence:
Athlete stress response monitoring
Every athlete is given a Whoop device to monitor their body’s response to the training. This device utilizes HRV, Sleep Quality, and RHR. The most cutting edge objective recovery feedback.
AI guided load management
Workouts are programmed weekly and modified daily based on how you’re feeling and recovering. You’ll capitalize on the good days and rest when you and your body needs it. Not when a training plan says to.
Performance nutrition
We believe in the Right Fuel, Right Time approach to performance nutrition. Every workout has nutritional guidance to help you reap all the benefit from every single workout.
Application preview
Workouts delivered right to your phone
Every athlete has their unique workout prescription delivered right to their phone. These sessions include swim, bike, run, and strength. Performance Management metrics like TSB, CTL, and ATL are displayed on high-level workout calendar.
Garmin sync to guide your workouts
All interval-based workouts will push automatically to your Garmin device. All you need to do is hit start and your watch will guide your through warm-ups, interval pacing and distance, recoveries, and cool-downs!
Our platform is also compatible with Apple Watch thru a third-party integration.
Browser portal for seasonal review
This cutting-edge application includes a calendar and data analysis dashboards to show you everything you have done and everything you’ll need to do to achieve your goals. If you’re familiar with TrainingPeaks, we have all of the same features and more!
The package that will reserve your spot at the top of the podium
This is just a small preview of what the team will bring you while you are on your journey to become the best athlete that you can be:
Group Runs in St Paul
Feel the crisp Minnesota air as you push your limits alongside a dedicated team of athletes. These sessions aren’t just workouts—they’re an experience. Connect, compete, and conquer your goals with structured runs designed to sharpen your endurance and build your mental toughness. Are you ready to level up your training?
Social Media
Training for an Ironman isn’t just about the miles—it’s about the mindset. Join our private Facebook and Strava communities to stay connected with like-minded athletes who are just as dedicated as you. Share your progress, get inspired, and receive expert tips that keep you on track. Your breakthrough moment starts with the right support system!
1:1 Coaching
Want the edge that elite athletes have? Work with Coach Lou to get a customized training plan that fits your life. Whether it’s refining your swim efficiency, optimizing your race-day nutrition, or finding the most cutting-edge training strategies, you’ll have expert guidance every step of the way. No cookie-cutter plans—just one-on-one support to help you crush your next Ironman. Let’s get started!
100%
Meet Coach Lou – Built for the Elite
This isn’t for everyone. It’s for those who refuse to settle.
If you’re here, you’re not just interested in racing—you’re here to dominate. You’re here to qualify. You’re here to maximize every ounce of potential and leave nothing on the table.
I coach driven athletes who thrive on structure, discipline, and results. The kind of athletes who show up, put in the work, and expect excellence. That’s exactly what I deliver.
💥 Kona qualifiers.
💥 Dozens of Boston Marathon qualifiers – with a 100% success rate.
💥 Elite-level experience.
There’s no guesswork, no fluff—just world-class coaching, meticulous race preparation, and a blueprint for success.
🚀 Are you the type who needs this level of precision? Let’s talk.
Testimonials
Some stories to show you what we’re made of:
Anna R.
Despite race cancellations from the COVID pandemic, Anna crushed her goal doing a solo sub-3:30 marathon and went on to do an 11:59 first-time Ironman!
Josh W.
Epitomizing the power of consistently training and applying rigorous fueling protocols, Josh was able to obtain an IM World Championship slot as a first-timer with a finish just over 9 hours!
Matt S.
Working full-time as a Financial Research Analyst, Matt has very little time to train. Averaging just under 3 hours of training a week, Matt was able to bring his marathon time from a 3:38 to a 2:44!
Team pricing
Pricing Models
My mission is to work with the most dedicated athletes. Endurance racing is a big time and financial commitment. Therefore all pricing is negotiable and can be cancelled at any time.
U of M Tri Team and NCAA Athletes
This program is for University of Minnesota Triathlon Team members and athletes competing in Swimming, Cross-Country, and/or Track. Athletes get to choose their pricing based on their personal financial situations.
$–
per month
+
Collegiate NCAA athletes (any school) in a swimming or running program
+
University of Minnesota Triathlon Team members
Elite Runners and Triathletes
Making ends meet while committing to aggressive training schedules is difficult. A high price commitment on top is not something you need. If you’ve already proven yourself elite, this competitive pricing model is for you.
$229
per month
+
USAT Elite Licensed athletes
+
Ironman Pro Licensed athletes
+
Athletes pursuing either of the above licenses
Ambitious Amateurs
Triathletes and runners who are ready to chew on elite-level training are also welcome! If you’re ready to commit and stay committed to a big goal, I’d love to help you along your journey to being the fittest you’ve ever been!
$1229
per month
+
First-time Ironman and 70.3 athletes
+
Competitive runners, cyclists, and swimmers moving to triathlon
+
Experienced age-group triathletes
+
Aspiring IM World Champ qualifiers
Check out some of our latest blog posts!
Starting January 2025, Coach Lou will be posting weekly news about :
